The NPD Group Enhances Wireless Industry Tracking Services

Leading Provider of Market Research Expands Upon its Existing Point-of-Sale and Consumer Research Reporting on the Wireless Industry

San Francisco, – The NPD Group, a leading provider of consumer and retail information, announced today the expansion of its wireless practice to include more in-depth information and analysis, as well as a breadth of consumer data not previously available to the wireless industry. These enhancements will provide a thorough view of the wireless marketplace, delivering the most comprehensive coverage of mobile devices, multimedia content and wireless voice and data services available in the industry.

The NPD Group’s wireless practice provides in-depth data and strategic analysis on everything that touches the end user experience, and will focus on three key areas:

Mobile Devices — Based on consumer research and point-of-sale data, NPD provides reports and tracking services on the market for mobile devices, including handsets, smartphones, data devices, and mobile accessories.
Mobile Content — NPD analyzes the purchasing and usage patterns for wireless content categories including games, ringtones, and mobile music.
Wireless Services — NPD offers a detailed examination of spending and usage patterns for wireless voice and data services for consumers and businesses, as well as analysis and tracking of the wireless retail customer experience.

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"As the wireless business grows and matures, industry professionals have an increasing need for sophisticated market data," says Clint Wheelock, vice president of wireless research, The NPD Group. "NPD’s core expertise is in analyzing the sales and usage of consumer products in a wide variety of categories – from music to toys to electronics – using proven research methodologies and a world-class market intelligence infrastructure. We are very excited about the opportunity to combine these assets with the strategic insights offered by our team of wireless experts, which represent many decades of diverse industry experience."

NPD’s wireless coverage leverages the company’s online consumer research panel, which includes 3.3 million registered members who have agreed to participate in surveys and provide information on their purchasing behavior. To track the purchase and usage patterns for mobile devices, mobile content, and wireless services, NPD collects more than 150,000 completed surveys every month on wireless-related topics. Additional benchmarking data is collected from point-of-sale transaction records shared by NPD’s retail partners.

The flagship product of NPD’s wireless practice, Mobile Phone Track, is the industry’s only monthly tracker of nationwide wireless handset sales at the model level, giving detailed insight on trends in mobile handset sales never before possible. Current Mobile Phone Track clients include leading mobile device manufacturers, electronics retailers, and financial services companies.

NPD’s Mobile Phone Track allows its users to conduct granular analyses of sales by manufacturer, brand, retail channel or wireless carrier. It also gives users the ability to examine the market performance of specific technological features associated with mobile phones sold through the retail channel.

The NPD Group’s wireless practice also provides topical reports to companies interested in gaining a better understanding of consumer purchasing behaviors within the wireless space. The topical reports include deeper insights into areas such as Mobile Gaming, Mobile Music, Youth Wireless, Prepaid Wireless, and Ethnicity and Wireless.

About The NPD Group, Inc.
Since 1967 The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys, video games, and wireless. For more information visit www.npd.com

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