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GMI Announces Partnership with iHispanic Marketing Group
Company expands Hispanic online panel in U.S. and Latin America to meet increasing demand for real-time Hispanic market intelligence
Seattle, WA - GMI (Global Market Insite, Inc.), a leading provider of global market intelligence solutions, today announced the expansion of its Hispanic online panel following a strategic partnership with iHispanic Marketing Group, a leading search marketing and Internet strategy company based in La Jolla, CA. With both U.S. Hispanic and Latin American markets rapidly growing, the needs of Hispanic consumers are constantly changing and becoming more complex. Through its web presence amongst the U.S. Hispanic population and an extensive network of affiliates spanning all over Latin America, iHispanic helps GMI recruit new Hispanic online panelists in both regions to enable GMI’s clients to keep the finger on the pulse of the needs of the Spanish-speaking population.
It is estimated there will be over 16 million Hispanic Internet users in the U.S. by 2007 according to a study by eMarketer in 2004, which will represent 8.4% of all users. The target demographic, aged 18 to 34 years old, is the most dynamic segment of the Hispanic online population. Market research firm TNS Media Intelligence reports that total advertising spend geared towards Hispanics reached $4.1 billion in 2004, compared to $3.8 billion in 2003. As for Latin America, it ranks fourth among total worldwide Internet users, and is one of the fastest-growing regions in the world.
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"The explosive increase in the U.S. Hispanic population coupled with its enhanced purchasing power has companies competing for a larger market share of this largely untapped market," explains Jim Weisfield, vice president of business development for GMI. "With over 43.5 million U.S. Hispanics making up almost 15% of the U.S. population, Hispanic consumer opinions in the U.S. alone are a force to be reckoned with. Adding new consumers to our panel through iHispanic will enable us to better respond to the real-time insights that market research firms and Global 2000 corporations need to make better-informed decisions for the particular segment of the market."
"We are very pleased to contribute to enhancing the world’s largest, highly profiled, double opt-in managed panel," said Nacho Hernandez , CEO and founder of iHispanic Marketing Group. "By offering our extensive knowledge of the Hispanic online community, we enable GMI to go to market quicker with enhanced panel capabilities, ensure higher panel retention and reach high return-on-investment."
GGMI (Global Market Insite, Inc.) is the only company that provides comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24/7 service bureau capabilities, and one of the world’s largest, highly profiled, double opt-in managed panels, spanning across 200 countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquartersin Seattle, Wash., GMI has operations on five continents. More information is available at www.gmi-mr.com.
About iHispanic Marketing Group
iHispanic Marketing Group generates competitive business and marketing solutions for web site owners that target the U.S. Hispanic market and Latin America. Supported by a group of leading search marketing and Internet strategy professionals, consistency, enthusiasm and professionalism is what makes us one of the most respected firms in the industry today. iHispanic maintains strong associations with the Search Engine Marketing Professionals Organization (SEMPO), the Search Marketing Association of North America (SMA-NA) and IAB Mexico amongst others. More information is available at www.ihispanic.com.
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